Lead-Spy | The Only Direct Mail Platform That Targets Old Roofs

Find Homes That Need a New Roof
Powered by Permit Data

Instantly find homes with 20+ year old roofs using verified permit data.

Download your lead list or launch a direct mail campaign.

✓ No subscription needed · ✓ Download in seconds
❄️ HVAC Leads NEW
75%+
savings on marketing
$0.60
per lead
FL + CO
more states coming
30M+
permits analyzed
5X ROI
vs. EDDM
Sample Lead Export ✓ Includes permit dates & roof age
Property Address
Owner
Permit Date
Roof Age
1847 Cypress Lake Dr
Fort Myers, FL 33907
JAMES R THORNTON
2003-06-14
22 yrs
392 Oak Ridge Blvd
Cape Coral, FL 33990
MARIA E GONZALEZ
2001-03-22
24 yrs
5521 Palm Harbour Dr
Tampa, FL 33615
ROBERT K CHEN
1998-11-05
27 yrs
Live

The Permit Data Advantage

Only Lead-Spy tells you which homes actually need a roof.

Lead-Spy EDDM Wise Pelican Dope Marketing
Targets old roofs only Yes No No No
Permit-verified data Yes No No No
Instant access Yes No No No
Draw your own target area Yes No No No
Wasted mail ~0% 80%+ 80%+ 80%+
Custom design upload Instant print-ready No Upload, manual review Upload, manual review

Let's break it down.

Say you're targeting a neighborhood in Cape Coral. 1,000 homes.

With anyone else, you're mailing all 1,000. But after months of collecting and cross-referencing millions of permit records, our data shows that only about 1 in 5 homes actually has an aging roof. That means 800 cards go straight in the trash!

Why not target the 200 that actually need a new roof?

Only
20%
of homes
need a roof
20% — Lead-Spy targets these
80% — wasted with anyone else

With Lead-Spy, every card hits a door that needs you.

How Lead-Spy Works

1

Draw Your Target Area

Draw a freehand shape on the map to outline any neighborhood. Our system instantly pulls every residential parcel inside your area.

2

We Find the Old Roofs

Lead-Spy cross-references public permits and property records to identify homes with no roofing permit on record in 20+ years.

3

Mail Them or Download

Send postcards directly from our platform or download your list and run your own campaign. Each lead is a homeowner with no recent roofing permit on file.

Try It Free — No Signup Required

Simple, Transparent Pricing

Free

Pay as you go
No commitment
  • $0.60 per lead
  • $1.70 per targeted postcard
  • Trackable QR code
  • Our templates or yours
  • Explore map for free
  • See results before you pay
Get Started Free

Pro

$150
per month
  • 300 leads or 100 postcards/mo
  • Everything in Free
  • 1 custom postcard design/mo
  • Priority support
Additional rates
  • Leads: $0.60 $0.50
  • Postcards: $1.70 $1.55
Start Pro →

Enterprise

Custom
For large operations
  • Volume-based pricing
  • Multi-user access
  • Custom designs
  • Dedicated account manager
Contact Us

Start free. Upgrade when you're closing deals. See full pricing →

Frequently Asked Questions

How accurate is the data?
We cross-reference building permits and property records to identify homes with no roofing permit on record in 20+ years. This gives you a strong indication of which homes are most likely due for a replacement. Source records may occasionally contain gaps or delays in updates.
Do I need to create an account?
No. You can draw a neighborhood and see results immediately — no signup, no credit card. You only pay when you want to download leads or send postcards.
How is this different from traditional direct mail?
Most direct mail services blast every house in a zip code — the vast majority of which had their roof replaced recently and aren't buying. You're paying to reach people who don't need you. Lead-Spy uses public permit records to pinpoint only the homes with no roofing permit in 20+ years — the ones statistically overdue for a replacement. Every dollar you spend reaches a genuine prospect. At $1.70 per mailer, a single closed job pays for hundreds of campaigns.
Is this legal?
Yes. All data comes from publicly accessible government records — building permits, property appraiser databases, and other public sources. We compile information that anyone can look up. See our Privacy Policy for details.
Which areas are covered?
We currently cover Florida and Colorado, serving over 6.5 million residents across 27 jurisdictions. New areas are added regularly. View all coverage areas →

Stop Guessing. Start Targeting Homes That Actually Need a Roof.

Draw Your First Neighborhood — Free
✓ No signup needed ✓ See results before you pay ✓ No minimum order
×

📋 Data Disclaimer

Lead-Spy analyzes publicly accessible government records to provide targeted roofing leads. However, public records may occasionally contain gaps, delays in updates, or data entry errors beyond our control. A home may have had roof work done without a permit, or a permit may not yet be reflected in the records.

Lead-Spy does not guarantee the accuracy or completeness of public record data. Leads indicate the absence of a roofing permit on record — not a confirmed roof condition.

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Fastest
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$0.60/lead · No subscription
Map
Most Control
Target Specific Neighborhood
Target the exact neighborhoods you want. Optional direct mail campaign.
$0.60/lead · No minimum order

10 Homeowners
Who Need a Roof

Real names, real addresses, verified by permit data.

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